Innovative, results-focused Senior Creative Digital Design Professional, leveraging a fine arts background and comprehensive design expertise to lead dynamic branding and creative design for global advertising, marketing, sales and PR programs. Client-intuitive approach complemented by customer-experience-informed and objective-driven methods. Demonstrated success in exceeding client expectations in fast-paced environments.
- Organic talent for innovating fresh, edgy concepts and for advanced skills with wide range of design tools; known as the “Photoshop Wizard” for expertise in photo editing and ability to make any image work.
- Brings special branding expertise in pitching unique concepts/positioning, establishing style standards, aligning treatment across channels and evangelizing usage with a broader team.
- Intrinsically passionate about producing quality work and performs in collaborative manner to accomplish such – forges strong relationships and naturally influences team with ideas, guidance and encouragement.
SKILLS
Digital Ads
Branding & Identity
Design Concepts
Creative Ideation
Digital Creative Technologies
Google Ads / Programmatic Ads
Digital Photography
Typography Layout
Logo Design
Lifecycle/Drip Marketing
Email Design
Social Media Content
Omni-Channel Campaigns
Packaging Design
Branding & Identity
Design Concepts
Creative Ideation
Digital Creative Technologies
Google Ads / Programmatic Ads
Digital Photography
Typography Layout
Logo Design
Lifecycle/Drip Marketing
Email Design
Social Media Content
Omni-Channel Campaigns
Packaging Design
Global Promotions
Corporate Design
Dynamic Templates & Layouts
Print Advertising / Press Checks
Segmentation
Training & Education Materials
Customer Experience/UX Design
Web Design
Responsive Design
Event Materials
Executive Presentations
Wireframing / Prototyping
Project Management
Bilingual: English + Spanish Speaking/Writing
Corporate Design
Dynamic Templates & Layouts
Print Advertising / Press Checks
Segmentation
Training & Education Materials
Customer Experience/UX Design
Web Design
Responsive Design
Event Materials
Executive Presentations
Wireframing / Prototyping
Project Management
Bilingual: English + Spanish Speaking/Writing
CERTIFICATIONS
Adobe Digital Publishing Suite Certificate ─ Think Big Learn Smart Training Center, Columbia, MD
Web Design Certificate ─ Community College of Baltimore County, Catonsville, MD
LinkedIn Learning: Responsive HTML Emails; Responsive Design Workflows; New Manager Foundations; Sketch for UX Design; UX Foundations: Prototyping
TECHNICAL PROFICIENCIES
Adobe Creative Cloud (Photoshop, Illustrator, InDesign, XD, Acrobat Pro, Premiere Pro, After Effects, Bridge), Adobe Acrobat, WordPress, WorkFront, HTML, CMS Systems, Microsoft Word, PowerPoint, Excel, Teams
PROFESSIONAL EXPERIENCE
Independent Contractor | Senior Graphic Designer
Key Clients:
AMN Healthcare, Shutterfly, Trend Micro, Stantec, Baker Electric Home Energy, Reliant Health Services, Pharmacy Development Services.
AMN Healthcare, Shutterfly, Trend Micro, Stantec, Baker Electric Home Energy, Reliant Health Services, Pharmacy Development Services.
2020–Present
Strategic support for key brands through print and digital marketing collateral, website content, and branding development. Special focus on creating and improving UI/UX through style guides, user flows, and applying empathetic design solutions based on user testing and feedback.
Designed Digital/Programing Ads, Animated Campaign Ads, and supported client/candidate collateral materials.
Designed Reliant Health Services launch ad, featured in Forbes Magazine Nov./Dec. 2021 issue.
Led re-branding initiative, including strategically designed email, landing page, and banner wireframes and templates, bringing 100% cohesive brand experience to all channels.
Lead role in creating and documenting user interface components and maintaining visual consistency for several clients.
Rovia, LLC/WorldVentures | Industry-leading travel & lifestyle service provider for business partners & membership-based companies
MANAGER/SR. GRAPHIC DESIGNER, DIGITAL MARKETING 2019–2020
Promoted from contract role to permanent management position within one month based on job performance and ability to meet and expand on senior leadership’s vision for enhanced corporate branding, new dynamic functionality, and fresh concepts. Led team of 3 graphic designers for an internal creative agency supporting 4 B2C/B2B Brands, 5 membership divisions, 32+ product lines, and 100+ markets. Provided art direction, oversight, and mentorship, as well as individually drove multiple major projects per month. Regularly supported global promotions, campaigns, website updates, WordPress landing page builds, weekly email + social content, and more. Additionally, served as a consultant to the executive team for branding and product launch initiatives, including a new travel company, a luxury membership tier, a savings-based membership tier, a B2B travel service provider, and products in banking, concierge, telehealth, wellness, fitness, and spirits.
Designed modular email templates that reduced weekly production time by 50%, increased mobile optimization, and contributed to a 22%+ increase in click-through rates.
Partnered with the account team to design 1st international lifecycle program with 1,500+ segments. Introduced revised branding and standardized templates. Gained executive approval within 3 months and rolled out to 100+ markets.
Achieved $100K+ in cost savings by spearheading brand development in-house, which was previously contracted to external partners. Specifically requested by senior leadership to lead iterations and subsequent launches based on the ability to quickly understand business needs and produce top-notch content efficiently.
Well & Co | Global provider of vitamins and mineral supplements supporting health, wellness, and fitness
SENIOR GRAPHIC DESIGNER/MARKETING COORDINATOR
2018–2019
2018–2019
Recruited by CEO (former Regal Ware Marketing Director) based on previous outstanding performance.
Increased creative output by 5X within 3 months by ramping up email and social delivery.
Managed creative for all marketing projects end-to-end for health supplement products, including all digital design, product packaging design, emails, logos, and social media.
Performed extensive graphic design development in collaboration with the marketing team and in accordance with brand identity standards and guidelines.
Regal Ware | Global manufacturer and seller of premium stainless steel, multi-ply, and cast aluminum cookware
SENIOR GRAPHIC DESIGNER/MARKETING COORDINATOR—Kitchen Fare Division, US & Mexico
2015–201 8
2015–201 8
Created dynamic sales materials for Marketing, Retail, Corporate, Wholesale, and E-commerce teams, interpreting business & customer needs and developing concepts customized to specific guidelines and within budget constraints.
Conceptualized, designed, and executed creative solutions that consistently and clearly communicated the company’s brand identity, positioning, and messaging through all brand touch points—print, website, email, social media, retail, events, marketing collateral, packaging, etc.
Assumed entire creative process upon termination of Marketing Director, acting as only designer for US & Mexico markets, leading customer communications and meetings, and self-managing creative process while maintaining quality.
Led the development of multiple product catalogs in 2 languages. Single-handedly managed production and photography, producing dynamic visuals using advanced Photoshop techniques.
Mary Kay Inc. | Iconic cosmetic brand and worldwide seller of personal beauty products
SENIOR GRAPHIC DESIGNER 2014–201 5
Developed distinctive, compelling collateral piece concepts to support the Mary Kay brand in global markets.
Created and designed new marketing initiatives materials for the Colombian market.
The Richards Group —Pyro | America’s largest Independent branding agency, providing advertising and marketing services
GRAPHIC DESIGNER 2013–201 4
Innovated and produced a campaign for the grand opening of Pollo Tropical restaurant in Addison, TX.
Designed collateral materials including template layouts, web banners, pole signs, e-blasts, invitations, interior signage, billboards, window clings, POP materials, and menu boards.
CareFirst Blue Cross Blue Shield | Health insurance provider in Maryland and the Washington metropolitan area
GRAPHIC DESIGNER
2005–201 3
2005–201 3
Designed and packaged training materials (e.g. manuals, booklets, pamphlets, etc.) for doctors and hospital teams.
Inspired and produced innovative campaigns for conferences and large events.
Designed collateral materials to support pre-sales activities including PowerPoint presentations, brochures, directories, fliers, posters, pamphlets, banners, signage, advertisements, direct-mail postcards, and promotional items.
EDUCATION
Master of Fine Arts (MFA) ─ Distrital University, Colombia S.A.
Bachelor of Arts - Graphic Design ─ Pittsburgh Academy, Colombia S.A.